Brochure printing sounds easy. The concept is simple and the layout seems to be a piece of cake. While some people achieve brochure printing easily, unfortunately, the same cannot be said for everyone who have had to struggle.
When it comes to brochure printing, as with any other print materials, you have to consider the various print elements and materials available in order to make your print design possible.
Loading yourself with brochure printing information is beneficial, especially if you know that you’ll be continuously printing materials in the long run. Whether it is for your organization’s causes, business promotions and the like, you find it handy to have all the facts right.
In so short a time, however, you can check and avoid errors in your brochure printing if you know these basic information. You can avoid false expectations brought about by false notions on brochures and printing through this simple FAQs.
1. Is it really necessary to put aqueous coating on my brochure?
Today’s technology affords you to have free aqueous coating, without any additional charges coming from your printer. This is the new standard of printing, so you get to enjoy a truly polished brochure printing.
The Aqueous coating is like an added bonus for it seals your prints and protects it from the elements. It also gives your brochures that added sheen that brings out the lustrous quality of your colors.
2. What are the most popular folds for brochure printing?
There are man folding options, but most commercial printing companies offer half-fold, tri-fold and Z-fold. Half fold creates only 4 panels, while both the tri-fold and Z-fold holds 6 panels. The only visible difference between the latter two is the way the brochure opens up.
There are other folds such as double bi-fold, C-fold and gatefold which you can instruct your printing company to do. However, this may entail custom printing and extra charges.
3. Why is the 100lb Text and 100lb Cover ideal for brochure printing?
100lb Text and 100lb Cover stocks are premium paper materials used for brochure printing. These are perfect for they are heavy set, thick and opaque. Its bright white and smooth quality only enhances it ability to hold images better.
Opacity is important for it allows you to print designs on both sides, wherein the shadows created by the designs placed on the reverse side of the paper wouldn’t adversely affect the other. This way, your brochures can be read more legibly and appreciated fully.
4. Is it possible to use other type of paper stocks?
Commercial printing companies offer a variety of paper stock which range from Aqueous coated to Matte coated. The thickness varies too from 70lb offset to 100ln text stock.
However, if the paper stock isn’t of premium material and it is also too thin beyond the standards observed by most printers, chances are it would not hold up your prints well. Also, when these are run under the wheels, the paper might crease unfavorably.
With all these unpredictably, it is better to acquire the services of a printing company who uses only the finest materials for your brochures.
5. Is it really necessary to use the templates provided by the printing company?
Templates are necessary for it removes you from doing the guesswork on obtaining bleed size, identifying the trim area and the safe zone. Templates too make it easier to align your designs along the center better.
Templates play a more vital role when you require folding for your brochures. Hence, you have to be carefully and specific as to which page goes to the front and the back of the brochure.
You should also center the design you need for each of the panels. The panels are sections created in the paper when it is folded. So once again, you should set your design properly and know exactly which one goes where so that when it is folded, everything opens up accordingly.
Posted on October 31st, 2008 by tpc
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