The Printing Champions Blog

  The remarkable success of the 2005 campaign inspires an optimized and advanced “Vic” using Conversive Technology.  On September 4th through the 29th in 2006, Qantas airways features the Vic’s Daily giveaway in conjuction of the success of the first giveaway in 2005. To differentiate from other online promotions, Spacedog worked with Conversive, the leader in Customer Self Service automation, to establish an animated koala website host who can answer questions about Qantas products and services as well as discuss ideas for traveling to Australia and New Zealand. The combined result has created a persona driven sweepstakes entry process and a conversation engine that truly engages each individual consumer.

Through Natural Language Processing technology, promotion and representation is achieved in this unique campaign, which encourages effective individualized communication to each visitor. Superior customer service and reinforcing the Qantas brand when it comes to one and one communication. At the campaign’s conclusion, the Qantas marketing team will review the information towards the end of improving communication between marketing and sales on controversial issues.

“Vic” as a site guide with a primary goal to entice Qantas’ online audience to stop dreaming and start planning their trip Down Under.

Findings of the 2005 promotion revealed a median name label interaction interval or ‘talk time’ of about 8 1/2 minutes. 53% of the sweepstakes entrants then opted in to the Qantas eTravel Club newsletter. This promotion month showed 36% more visitors when looking at the past 12 month average.

Proving the attractiveness of “talking” to a koala, 84% of the people who entered the contest started an optional travel behavior survey and 95% of those who started the survey, finished it. Illustrating that this wasn’t just a stunt with one time interest, Qantas was astonished to see that 24% of people who started a Vic session came back to chat with Vic again during the month long promotion.

does require more resources,” commented Suzanne Hornwood Appel, eCommerce marketing manager for Qantas.

Quantas was able to save tremendously on the total budget by taking advantage of internal promotional assets, creating marketing opportunities by utilizing prizes supplied by key partners and a flourishing word of mouth campaign.

“We are excited about the opportunity to re team with Qantas and of course, Vic,” said Dustin Callif, managing director and “travel guru” at Spacedog, Inc. Conversive technology is the essential key toward creating a more conversational web usage, as is vital to capture the target demographic for this outstanding promotion. winner alerts directly to their desktop that pull from a dynamic XML feed. The “Vic” widget lets people get news from the online site in an amusing and interest catching way and advertises “Vic’s Daily Giveaway” promotion when the messages come directly from Vic.

Filed under: Uncategorized