The Printing Champions Blog

I am totally convinced that being able to design and produce videos (like the one above which took one hour to make!)selling your expertise is the way forward as I have had unlimited success using video to help the customers of my low cost replacement for small business accounting software (i.e. QuickBooks or Peachtree) learn new skills such as marketing or improving their sales. Selling information online has been around for years, here I show and walk you through the easiest way to infuse your skills into digital content and sell it to a worldwide audience of internet users. You should build your own product as it will build your confidence and skills and give you a much higher return on your efforts as all of the margin is yours and even better still you will be able to understand what makes your customers buy and build it into your next product and sell more.

YouTube, iTunes, Podcasting, iPods and IPhones are all terms I know you will be familiar with and it is here I begin my explanation of how you can convert and deliver your knowledge worldwide. I love these video distribution platforms as they really have helped me sell and build a reputation for my low cost alternative to conventional small business accounting software such as Quickbooks or Peachtree.

The best instructional videos I have seen have always been produced using a technique called storyboarding this helps you decide and refine how you to best share your knowledge with your audience. The simplest and the easiest way to create a useful and easy to refine storyboard is to use Microsoft powerpoint or Apple Keynote as you can use the material you create on your slides in your video. In case you are wondering how much this is going to cost I should say that you can create your storyboard, produce your video and get it to your target market without spending any money what so ever.

The best tool I have found and used for producing video for podcast, YouTube and pc video format (Windows Media player or Quicktime) is Camtasia studio from a company called TechSmith, please watch their tutorials before downloading the free 30 day trial. Downloading and installing the Camtasia software before you have got everything else ready will reduce the amount of time you have to produce and refine your video.

What you need to do now is explore and get a good appreciation of the tools I have discussed above and in the next week I will be sending the next article to this blog (owners permitting) which will show you in detail using the small business accounting software videos how to create a detailed storyboard for your video.

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