Top 4 Questions about Local Online Advertising… Answered!
Should You Be Doing Local Online Advertising?
Local online advertising connects local businesses to consumers in their local areas. Customers are more likely nowadays to go to a site and locate what they are looking for, i.e. sporting goods, realtors, in their area as opposed to the yellow book. Local online advertising allows you, the small business, to get your name and contact information in front of people who are looking for YOU.
How does local online advertising work?
Local online ads uses specialized search engines that provide results based on the user’s location or the location they specify. Search engines can guess at a user’s location using the IP address of their computer where they are accessing the internet. Cities have directories that are geared towards that geographic location. You should list your site with these opportunities.
How do I know a directory is worth while?
- Are sites getting enough visitors to increase their popularity? You can now check out their rating at Alexa. Go to alexa.and enter the directory into the site. A measure of the site’s popularity can be found at Alexa.
- $$ – A limited amount of directories are free, in which case you should list with them. If there is any cost associated to list with them, determine if the cost is worth it. Utilize the other 4 criteria to determine if you can afford the price. (location, popularity, appropriateness, etc…)
- Location – Does the directory cover your location or service area?
- Appropriateness – Some local directories cater to specific types of industries. If your business model is computers, you obviously don’t want to be listed in the TV section. Be sure the directory is meaningful with your business model.
- SEO – Your business listing you would want to help your organic rankings. You can determine their Page Rank by visiting to prchecker.com.info. A low page rank is between one and four while a page rank between five and ten is one of the major directories.
How do I submit a listing to a directory?
Once you have found local directories that are appropriate to your business, submit your site to them by filling out their forms and, if required, providing payment.
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