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I work for an online company that delivers help in the form of small business management and accounting software tools and expertise to thousands of startups and small businesses worldwide and whenever I explain to people what I do, I repetitively get asked the same question “Given my what I know, how could I apply it and make earn a living from small business consulting? I am always happy to give guidance as I am privileged enough to spend best part of my day interacting with small business owners and their teams enthusiastic to share their issues.

This is what I tell them:

The digital world is a perfect platform for finding customers and it makes it easy to interact with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with education and help them resolve key challenges.

Information marketing - repurpose and sell your expertise to small businesses everywhere via the net

What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a multimedia format such as video, audio or documents. The software to construct superb material are widely available on the world wide web. Creating a course in easy to consume digital formats is now easy and affordable. You just have to be prepared to spend a modest amount of time learning and practicing with the packages. material] that you can either sell or give away to get your target customer’s attention.

You have to decide what you want to achieve. Consultancy and Information marketing compliment each other and if you do both can be very lucrative as the consultancy will provide you with the questions, the answers to which repurpose for sale through the internet and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be needed by others then make a two minute video to present yourself and your expertise to your prospect(s). Unless you know the potential client(s) precise problem then make the video generic and usethe following format – S.T.A.R (Situation or Task, Action, Result). Keep it short, interesting and sweet. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the prospect(s)problem then don’t make the video public, just put it somewhere privateon the Web or even on a disk and post it, again follow up with a call.

This approach is ideally suited to situations where you are individually targeting target(s). You should always focus on building a list you can interact with and make sales to. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The more people on your list the more consulting and information marketing opportunities you will discover. If you would like to know more about how to do this then follow any of the links in this article. I would be happy to help you.