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The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You should be focusing the majority of your efforts on getting your visitors from the search engines. The most economical and focused traffic is delivered by the search engines.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. The more often the searchers return the greater the search engines fortunes. The challenges are the exactly the same for you and your website.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.

So what should you do?. You have two options and you can use both. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. Search engines perform searches based upon the keyword or key phrase entered by the user. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. The search engines decision about what pages to display in the results are based upon two key factors relevance and authority.

Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.

Back links determine the fate of a web page and are a key consideration.

Back links play two important roles they direct traffic to your web site and factor in the search engines deciding the position of your web pages in the index of results. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. The technical term for text associated with a back link is “anchor text” and this play a role in the value attributed to every back link discovered by the search engines. Back links can vary in value.

Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.Significantly authoritative web pages can pass some of their authority through the back links to your page.