Is Public Relations For Me?
3 12 2009Public relations ( Public Relations Melbourne ) is by far the most affordable and effective marketing tool available for small businesses and consultants. The statement is brave enough and remarkable,however,you will find that it is excellently perfect when you get the reality. I can’t tell you how many times I am approached by entrepreneurs who ask me, “Can I afford to do PR?I usually answer in the same style:”You can’t afford NOT to do PR”.”
Advertising is Not Public Relations
First, understand that advertising is not PR ( PR agency ) , and PR is not advertising. Advertising is just a tactic by which you pay for placement of an ad-in newspapers or magazines,direct mail pieces or Web mediums-which you wish produce replys commensurate with the number of money you cost. The botheration with this plan for baby business bodies is that you accept to absorb a cogent bulk of money afore you ability abundant analytical accumulation to accomplish abundant sales to compensate the money you’ve spent. When the day is at the end,it is an amounts game,and a game that only huge corporations can play.
People Trust News
Public relations ( Publicity PR ) is cost efficient, because it delivers more than just numbers-it delivers trust. According to research, bodies assurance account advantage far added than advertising. For instance,TNS, a dominating marketing information agency,stated in early 2009 the consequences of an investigation of ,000 US households considering customer trust. The main result is that people tend to trust the news and what they read in print. As far as announcement goes, not so much.
In that survey, only 35 percent of respondents showed any level of trust in advertising, a number that would concern most CEO’s and their bean counters!
Here’s a summary of the findings:
* Local newspaper credibility - 46 percent * Local TV credibility - 44 percent * Print advertising credibility - 21 percent * Television advertising credibility - 11 percent * Print advertising trustworthiness - 17 percent * Television advertising trustworthiness - 9 percent
