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Using productive work time to pull staff from their every day activities is difficult, particularly when times have been as tough as they are.However, successful senior managers know that it can be quite beneficial to creating business marketing and public relations campaigns that work when they take the time to do it.  They are providing a brief intermission from the hectic day to day for their employees by providing speech presentations on a wide array of topics related and unrelated to their job.

Many speakers are available to provide presentations that will inspire and encourage your employees to discover their inner public relations skills.It is not all important to find a speaker that focuses in your company’s discipline.There are many presentations available that will complement what you do.Your staff will be challenged to think in new and creative ways which can often result in a positive increase to the bottom line. 

Here is a checklist of things to discuss with a potential speaker:

1.         General Facts. 

Communicate the exact date, time, and location up front when talking with potential speakers.In addition remember to let them know how much time you have allotted for their presentation.  This may all sound simplistic, but so often a manager gets well into the planning only to find out that the speaker is not available when needed, or can’t stay as long as required. 

  It will also help if you can give the speaker an estimate of attendees and details about the group they will be talking to.With this information, they are able to mold their speech to suit the audience, which gives a much more enjoyable event. 

2.         Excitement Building.

Ask the speaker for a summary of their presentation in advance so that you can start building excitement among your employees.You can send inviting emails, hang flyers in the lunch room and any other publicity you can think of.Offer food and other perks that will make it fun. Make sure to emphasize the presentation as a perk rather than a requirement. 

3.         Compensation. 

If you have a budget available to pay a speaker you will be working with a larger selection.  Most speakers have a set rate for local and non-local venues.If out of their area, many may request travel compensation as well, and if you want an extra long presentation they may charge more. 

Don’t worry if cost is a factor.Fees vary a lot, and speakers are often willing to adjust fees if you can offer other incentives.  Many speakers’ ultimate goal is not the fee, but rather the potential customers for their products and services. 

Two typical forms of payment on a low budget are promoting the speaker’s products to the audience, or, even better, buying a copy of their book or product for each attendee. 

There are other ways to compensate a speaker on a low budget.You might consider inviting your customers or those in your office complex to create a larger group for the speaker.  Provide the speaker a list of all attendees with contact information and allow them to follow up individually.Many speakers are grateful to receive a great testimonial and entre to similar groups that you know through your personal referral. 

It takes some effort and time to set up a speaker session your employees will enjoy and get value from, but it is a great way to build positive energy and increase commitment among your staff.  Always emphasize the value to your employees and your dedication to their personal development.The effect on the company’s profitability will be your reward.     

Marty Dickinson moved beyond his techno-fear of the Internet more than 14 years ago and has since launched more than 100 of his own websites while helping more than 300 clients to use the Internet to grow their businesses. Internet Marketing Speaker, business owner, and co-author of “Web Marketing All-in-One for Dummies” (Wiley 2009), he enjoys inspiring other techno-phobic business owners, authors and speakers to move beyond their fear of the Internet to embrace its full potential.

It is likely that you think of a number of things when you hear the words virtual real estate investing. You might immediately leap to real estate investing being real estate portfolios and real estate retirement plans or you may think instead of short sales, bulk reo investing and virtual real estate investing. You may also consider what roles these things play in your life as a real estate investor in different economies.

You will need to know a lot about real estate investing. The best way to optimize your real estate investing education is to know the basics ahead of time. Whether you are interested in short sales, bulk reo sales, virtual real estate or just improving your abilities as a real estate investor, you need to know some real estate investing basics in order to succeed. You should review these three real estate investing basics to learn things even some experts do not know:

1. Real estate investing education is a true investment that always has a positive yield. You can create thousands of dollars in potential wealth with each real estate deal. Getting the wealth is the key to your success. Knowing more about real estate betters your odds of success when you do a real estate deal. A small investment in education has the ability to yield big results when it is implemented.

2. Any economy allows for success in real estate investing. Many people think that you can only succeed in real estate when the economy is booming. In reality, a bad economic situation is not bad for real estate investors. You will likely find properties that you can buy at deep discounts. In addition, you can find deals that simply would not exist in a booming economy. Real estate investing may also turn the tide for a poor economy. When the economy is not thriving, short sales, bulk reo sales and virtual real estate can all thrive. You will be able to save yourself and others from serious financial difficulties if you know how to do these deals.

3. You do not need a lot of money to be a successful real estate investor. You can make real estate investing a success regardless of how much money you have. There are lots of types of deals that you can perform with the money of other people. If you appear to be a solid investment you may be able to use a private lender’s money. An investor who is a good investment knows as much as they can when it comes to real estate investing. Then you will represent a good investment to other people who have money for real estate investing but do not know how to use it.

Real estate investing is a good way to generate a great deal of wealth. You can create income regardless of the economy. By using a base of knowledge of real estate investing, short sales, bulk reo sales and virtual real estate you can create success for yourself. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.