Paper Peviews

Hmmmm, this is a big subject and I need to emphasise it’s not clear cut. But here is what I have learned in my work at the Backlinks clinic:

Authority - basics

The more authority your site has the higher you will rank on Google. Authority means that searchers trust you and your information. The good news is that authorities trusted by people are also recognised as trustworthy by Google. A good illustration is the .edu and .gov domain extensions. These suffixes imply they are trustworthy sources of content and it’s an established fact that as far as Google is concerned backlinks from these web addresses to your web pages will “pass on” authority to your site. Another good example is Wikipedia as the contents here are largely added by by tribes of people as opposed to a single source.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative content link to your web pages then you receive their apparent trust and in the eyes of Google you become more authoritative and hence the trust in your web pages by Google increases.

How Google pronounces what is and isn’t authoritative is confidential for solid reasons and falls in line with Google’s thinking of “Do no evil”. The last thing the web needs is someone exploiting the mechanisms that Google uses in its efforts to try and regulate probably the most important technological resource of this period in history.

How not to get Backlinks

In the same vein it’s valuable to state some common sources and methods of acquiring backlinks that Google not only disapproves of but appears to be acting to ‘classify’ as illegitimate authorities. In no particular order of merit, the prime examples are:

• Paid backlinks – web sites where people buy and sell backlinks
• Comment spam – entries that contain links on web sites that are just not related to the main content.
• Low quality and *duplicate content – ‘scraped’ or otherwise
• Unnatural growth – there are plenty of ways that this is achievable, Google isn’t dumb. Any sudden rise in the number of backlinks is going to register on Google’s monitoring systems, specifically if it’s a recently registered domain.
• Backlinks from bad reputation web pages – these are particularly nasty as you are guilty by association - need I say more.

*There is another factor where I may be on dodgy ground, but large press portals seem to get a lot of authority and I have definitely discovered significant numbers of the same content over and over again on different web sites with no penalties, I am still looking at this, only as some of the results I am seeing defy the consistent behaviors I normally expect to see. More on this is in a future post….

BREAKING NEWS: Calling all Wordpress Bloggers

About me

Until recently I tested Internet Marketing software and methods and published the results on a number of blogs. I answer hundreds of questions a week on my blog from Internet Marketers of all different backgrounds and levels of skill. Naturally my work makes me a modest ’salary’ but I have a serious reason for doing what I do and this is to help people who are genuinely trying to make a living to support them selves and their families.

In my testing I have come across a substantial number of Internet Marketers who look the part on paper but most often don’t deliver what they claim. Until recently the results of my reviews have been published on a small number of blogs whose owners have convinced me to contribute in return for assisting me with my evaluations.

Over Six hundred products tested

This represents just over six hundred ‘products’ that I have reviewed over a timescale of nearly five years, obviously a number of them are obsolete and I will only be including ‘products’ that are still available. All of the products I review on my site have been or are currently being used by me.

Simple to use and organised index

I am really keen for every reader who visits blog gets good value so I am making sure that every ‘product’ summary is classified in terms of the amount of money they will have to spend, the level of experience they will need, how much time they should spend and how long it normally take to see some results.

First Edition - The ‘blueprint’ for Wordpress blog success

The first subject I’m going to dive into is Wordpress Blogs as this is not just a great place for newbies to begin but many blog owners don’t realise the opportunities they are missing. Everyone should have a blog and I am passionate about blogging as a large portion of my income comes from blogs but and however I am conscious that setting up a blog can be confusing so if you join my list I will show you step by step how to do it.

Create once and replicate

Blogs are cool in as much once you get one working properly and earning ‘its keep’ then you simply copy it. But getting the first blog correct is fundamental and this is where you need a really good understanding how to design a ‘blueprint blog’ and what Internet Marketing ‘products’ and strategies you need to build a robust foundation for growth and a regular income.

No bullshit, just answers.

So if you own a Wordpress blog or you need some practical and personal help with your purchases of Internet Marketing products then please do join my list at www.backlinksclinic.com.

See you there

NJC

Call me mad (I am not) but I am offering people who are struggling with their web sites and getting visitor traffic free help and guidance, here is my justification.

I remember clearly the highs and lows of creating my first web site. Anyone who takes on the challenge of building a web presence should get a helping hand. Establishing your first web site can look really hard if you are unsure of what you need to know.

Subjects like comprehending the importance of back links and keywords, how they affect search engine page rankings and page authority, and the correlation between these and traffic volumes are complicated and often poorly taught by a large contingent of “experts” on the web. I have encountered so many individuals on and offline who want to do this and simply don’t have the know how that I decided to take some action.

I am fortunate enough to have spent a significant amount of time searching for, collecting, trying out, getting to know and mastering the large selection of different systems and approaches for establishing a presence on the web, attracting surfers to my web sites and consistently refining my methods. I felt compelled to educate people.

I have been getting myself set up for this for about twelve months now and whenever I have had some available time I have been putting together my teaching content. Most people who is just beginning or already creating a web site wants a quick win, I’m no different and therefore whenever I have found high quality content and tools that work I am going to point my students at these rather than try and reinvent the wheel.

Everything I have evaluated that has produced good or excellent results will be incorporated in my training material and where there are gaps I have filled them in. On my journey I have developed some techniques, tools and methods of my own that I consistently use which I will be including in the education.

To find out more visit my back links clinic by clicking on any of the links in this article….

PS: If your’e a blog owner then I have 12 new articles heading your way on back linking tactics and strategies….

The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You should be focusing the majority of your efforts on getting your visitors from the search engines. The most economical and focused traffic is delivered by the search engines.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. The more often the searchers return the greater the search engines fortunes. The challenges are the exactly the same for you and your website.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.

So what should you do?. You have two options and you can use both. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. Search engines perform searches based upon the keyword or key phrase entered by the user. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. The search engines decision about what pages to display in the results are based upon two key factors relevance and authority.

Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.

Back links determine the fate of a web page and are a key consideration.

Back links play two important roles they direct traffic to your web site and factor in the search engines deciding the position of your web pages in the index of results. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. The technical term for text associated with a back link is “anchor text” and this play a role in the value attributed to every back link discovered by the search engines. Back links can vary in value.

Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.Significantly authoritative web pages can pass some of their authority through the back links to your page.