The link between backlinks and Google authority

21 10 2009

backlinks

Hmmmm, this is a big subject and I need to emphasise it’s not clear cut. But here is what I have learned in my work at the Backlinks clinic:

Authority - basics

The more authority your site has the higher you will rank on Google. Authority means that searchers trust you and your information. The good news is that authorities trusted by people are also recognised as trustworthy by Google. A good illustration is the .edu and .gov domain extensions. These suffixes imply they are trustworthy sources of content and it’s an established fact that as far as Google is concerned backlinks from these web addresses to your web pages will “pass on” authority to your site. Another good example is Wikipedia as the contents here are largely added by by tribes of people as opposed to a single source.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative content link to your web pages then you receive their apparent trust and in the eyes of Google you become more authoritative and hence the trust in your web pages by Google increases.

How Google pronounces what is and isn’t authoritative is confidential for solid reasons and falls in line with Google’s thinking of “Do no evil”. The last thing the web needs is someone exploiting the mechanisms that Google uses in its efforts to try and regulate probably the most important technological resource of this period in history.

How not to get Backlinks

In the same vein it’s valuable to state some common sources and methods of acquiring backlinks that Google not only disapproves of but appears to be acting to ‘classify’ as illegitimate authorities. In no particular order of merit, the prime examples are:

  • Paid backlinks – web sites where people buy and sell backlinks
  • Comment spam – entries that contain links on web sites that are just not related to the main content.
  • Low quality and *duplicate content – ‘scraped’ or otherwise
  • Unnatural growth – there are plenty of ways that this is achievable, Google isn’t dumb. Any sudden rise in the number of backlinks is going to register on Google’s monitoring systems, specifically if it’s a recently registered domain.
  • Backlinks from bad reputation web pages – these are particularly nasty as you are guilty by association - need I say more.

*There is another factor where I may be on dodgy ground, but large press portals seem to get a lot of authority and I have definitely discovered significant numbers of the same content over and over again on different web sites with no penalties, I am still looking at this, only as some of the results I am seeing defy the consistent behaviors I normally expect to see. More on this is in a future post….



+600 Internet Marketing Products tried and tested – First “What you need to do to your Wordpress Blog to make money’

10 08 2009

backlinks clinic

BREAKING NEWS: Calling all Wordpress Bloggers

About me

Until recently I tested Internet Marketing software and methods and published the results on a number of blogs. I answer hundreds of questions a week on my blog from Internet Marketers of all different backgrounds and levels of skill. Naturally my work makes me a modest ’salary’ but I have a serious reason for doing what I do and this is to help people who are genuinely trying to make a living to support them selves and their families.

In my testing I have come across a substantial number of Internet Marketers who look the part on paper but most often don’t deliver what they claim. Until recently the results of my reviews have been published on a small number of blogs whose owners have convinced me to contribute in return for assisting me with my evaluations.

Over Six hundred products tested

This represents just over six hundred ‘products’ that I have reviewed over a timescale of nearly five years, obviously a number of them are obsolete and I will only be including ‘products’ that are still available. All of the products I review on my site have been or are currently being used by me.

Simple to use and organised index

I am really keen for every reader who visits blog gets good value so I am making sure that every ‘product’ summary is classified in terms of the amount of money they will have to spend, the level of experience they will need, how much time they should spend and how long it normally take to see some results.

First Edition - The ‘blueprint’ for Wordpress blog success

The first subject I’m going to dive into is Wordpress Blogs as this is not just a great place for newbies to begin but many blog owners don’t realise the opportunities they are missing. Everyone should have a blog and I am passionate about blogging as a large portion of my income comes from blogs but and however I am conscious that setting up a blog can be confusing so if you join my list I will show you step by step how to do it.

Create once and replicate

Blogs are cool in as much once you get one working properly and earning ‘its keep’ then you simply copy it. But getting the first blog correct is fundamental and this is where you need a really good understanding how to design a ‘blueprint blog’ and what Internet Marketing ‘products’ and strategies you need to build a robust foundation for growth and a regular income.

No bullshit, just answers.

So if you own a Wordpress blog or you need some practical and personal help with your purchases of Internet Marketing products then please do join my list at www.backlinksclinic.com.

See you there

NJC

 



Promote your website effectively through SEO

16 06 2009

In today’s globalized world, the majority of organizations in Australia are turning to interactive media for the well-known in the market, which is resulting in numerous sites on the Internet every day. However, this is to help them in obtaining the advantages, they are looking for? Well yes, if the website is effectively promoted through ‘Search Engine Optimization’-SEO.

Xu in Australia has become the most successful and cost-effective way to promote a web site because it helps to make the existence of the network’s Web site, and the increased traffic it. Search engine optimization to improve the quantity and quality of site traffic, which appears in the early pages of the search engine search results. Since, the top few websites appearing in search results attracts the maximum visitors, a website is integrated with effective SEO based content.

SEO services in Australia has become a crucial aspect in the website marketing that helps companies in gaining success in online trade. Search engine optimization process, the issue in Australia or anywhere in the world, the contents of the effectiveness of their work, and work can do a keyword. Based on the following factors, the content of the web site will be optimized and will withdraw from the search engine results:

Prominence
Proximity
Density
Frequency

SEO writing requires skills and knowledge writing and one can easily find experts in the field of SEO in Australia. Being the most upcoming fields in Australia, SEO writing can be either done in house or can be outsourced at very economical prices. In order to promote their websites to meet the needs of the enterprise, companies have emerged, including the work of website design, content writing and SEO. In addition to natural search engine optimization, there are other strategies like mapping, link building, pay per click campaigns, affiliate marketing, evaluation of movement, can be taken. Look for companies which also offer personalized services in the field of web designing, content writing and SEO based content writing solutions that would help you get more worth from your website promotion, and thus gaining visibility in the market.



Why you should use SEO

13 05 2009

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. In the past few years, and in the next decade or so, search engines would be the most widely used internet tool to find a site, they need to, or products or information they need.

With search engine optimization, you can get the interest of creating a high-flow. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you only visit the 9:40 one day, you can only get one or two, if not in all.

SEO services requires a lot of work to be fully realized. There are many aspects you have to change in your web site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your web sites niche or theme.

Try searching the Internet to help the many useful. Tips, guidelines and methods, there are many search engine optimization can be found. Read many articles that can help you optimize your website in search engine results. The more knowledge and information, the better you gather. This will help you get these high-ranking. This may take some time and effort, but the benefits you will be amazing.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many web sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Are you keen to learn how to Search Engine Optimize your blogs or web sites? I suggest you visit this blog for free website traffic generator, will share with you step-by-step search engine optimization of your blog or website.